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2015 · US · Mobile · Startups · Consumer · Social

Muzibit

Muzibit — a social streaming app built for music freaks

A social-first music app combining streaming (Soundcloud + YouTube), community feeds, reactions, playlists and influencer mechanics — one home for everything a music-obsessed user would normally span five apps for.

Mobile Startups Consumer Social
Muzibit — a social streaming app built for music freaks

In one breath

  • Social-first music app combining Soundcloud and YouTube streaming with community feeds
  • Three content lanes — Buzz, News and Dish — surface what people, media and peers are saying
  • Built to collapse five music/social apps into one
iOS + Android

Platforms

Soundcloud + YouTube

Streaming sources

3

Content lanes

01 · The challenge

What was broken, what was at stake

A music enthusiast typically jumps between Spotify, Soundcloud, YouTube, Twitter and a playlist app. Muzibit's founders wanted that fragmented behaviour collapsed into one app where the music and the people who cared about it lived together.

02 · The approach

How we thought about it

Lean on existing audio/video platforms rather than competing with them. Soundcloud for independent/long-tail audio, YouTube for video — both via their APIs. Build the social graph, the community feeds, and the influencer mechanics on top. That's where the product differentiation lives.

03 · What we built

The actual solution

Mobile app on iOS and Android with Soundcloud and YouTube embedded for unlimited audio/video. Three feeds — Buzz (community chatter), News (releases, tours, shows), Dish (reactions and reposts). Playlists, sharing, and commentary built in. Influence accrues to users whose Dishes get repost reactions.

04 · The results

What shipped, what changed

An app where users who love music could live — streaming, discovery and community in one place — with the heavy lifting of audio licensing deferred to the platforms that already solved it.

Timeline

Phase by phase.

  1. 01

    Discovery

    3 weeks

    Product scope — what's in, what's deferred to upstream platforms. Community-feed mechanics.

  2. 02

    Design

    3 weeks

    Three-feed UX. Player integration. Influence / reaction mechanics.

  3. 03

    Build

    10 weeks

    Parallel iOS and Android plus backend. Weekly demos.

  4. 04

    Launch

    2 weeks

    Store submission, community seeding, influencer onboarding.

Stack

Tools and tech used.

iOSAndroidSoundcloud APIYouTube APISocial / community backend

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19 years · 10M+ lines of code · 240+ mobile apps · IKEA · ABC News · DaVita · SBM Industries